Innovative sales accelerator meets Viennese coffeehouse culture
Julius Meinl has successfully used SaleSphere to optimize sales and marketing processes since 2014. The main use case is to present new products and the latest catering concepts to customers in an engaging and innovative way – anytime and anywhere!
Innovative sales accelerator meets Viennese coffeehouse culture
Julius Meinl has successfully used SaleSphere to optimize sales and marketing processes since 2014. The main use case is to present new products and the latest catering concepts to customers in an engaging and innovative way – anytime and anywhere!
Innovative sales accelerator meets Viennese coffeehouse culture
Julius Meinl has successfully used SaleSphere to optimize sales and marketing processes since 2014. The main use case is to present new products and the latest catering concepts to customers in an engaging and innovative way – anytime and anywhere!
Details
Customer: Julius Meinl Deutschland GmbH
Website: www.meinlcoffee.com
Headquartered in Vienna, Julius Meinl GmbH is one of the world’s leading coffee brands. Julius Meinl has been the proud ambassador of the Viennese coffeehouse culture since 1862 and employs 700 people and serves more than 40,000 customers all over the world.
The entire Austrian field service team is equipped with modern tablet devices and use SaleSphere to inspire their customers with new beverage concepts. And that’s not all, further country branches will follow this example before the end of this year.
“SaleSphere has become an important success factor for us. Thanks to the simply designed backend, we can present new products or catering concepts to the customers on site within the shortest possible time. With this and many other benefits, we have been able to streamline our processes and close more deals.”
Stefan Rathgeber
Brand Manager, Julius Meinl
The challenge
- Support sales in product presentation
- Illustration of a broad product portfolio with many categories
- Objectives: More deals, increase the timeliness of offers, faster introduction of new products
The method
- Creation of a suitable product hierarchy and navigation structure to fit the product portfolio
- Rollout of SaleSphere and training of users
The results
- Quick and easy publication of sales and marketing materials
- More efficient workflows and high user-acceptance
- Elevated customer service quality and more effective sales interactions
- Shorter sales cycles and more closed sales deals
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