Innovative sales app meets Viennese coffeehouse culture

Julius Meinl has worked closely and successfully with SaleSphere since 2014 to optimize sales and marketing processes. The goal of the cooperation was from the beginning to present new products and relevant catering concepts to the customers in an uncomplicated but innovative way at anytime.
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Innovative sales app meets Viennese coffeehouse culture

Julius Meinl has worked closely and successfully with SaleSphere since 2014 to optimize sales and marketing processes. The goal of the cooperation was from the beginning to present new products and relevant catering concepts to the customers in an uncomplicated but innovative way at anytime.

Innovative sales app meets Viennese coffeehouse culture

Julius Meinl has worked closely and successfully with SaleSphere since 2014 to optimize sales and marketing processes. The goal of the cooperation was from the beginning to present new products and relevant catering concepts to the customers in an uncomplicated but innovative way at anytime.

Details

Customer: Julius Meinl Deutschland GmbH
Website: www.meinlcoffee.com

Headquartered in Vienna, Julius Meinl GmbH is one of the world’s most traditional companies. Julius Meinl has been the proud ambassador of the Viennese coffeehouse culture since 1862 – meanwhile Julius Meinl employs 700 people and serves more than 40,000 customers all over the world.

Meanwhile, the entire Austrian field service team is equipped with modern tablet devices and the sales enablement application from SaleSphere to inspire their customers with coffee and tea. And that’s not all, further country branches will follow this example before the end of this year.

“SaleSphere has become an important success factor for us. Thanks to the simply designed backend, we can present new products or catering concepts to the customers on site within the shortest possible time. With this and many other benefits, we have been able to streamline our processes and close more deals.”

Stefan Rathgeber

Brand Manager, Julius Meinl

The challenge

  • Support sales in product presentation
  • Illustration of a broad product portfolio with many categories
  • Objectives: More deals, increase the timeliness of offers, faster introduction of new products

The method

  • Conception and development of an offline-capable sales app with backend connection (CMS) and suitable navigation structure, which fits the product portfolio
  • Rollout of the sales app and training of users

The results

  • Quick and easy publication of sales and marketing materials
  • Leaner workflows and high user satisfaction
  • Higher quality of customer service and reasonable sales experience
  • Shorter sales cycles and more closed sales deals

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